Our purpose

Protect the water
we call home

It is our responsibility as anglers to fight for the places we love, and better yet, see to it that they thrive.
Our Promise

5% of Profits

Our promise is that 5% of all profits from Musky Fool will be donated directly to conservation organizations working on behalf of our trophy fisheries. When you shop with us, you directly support these same fisheries. The muskies thank you!

Our Conservation Partners

Please become a member & donate!

Muskies Inc.
Become a Member
Muskies Canada
Join & Donate
Trout Unlimited
Join & Donate
River Alliance of WI
Join & Donate
Clean Lakes Alliance
Join & Donate