Mark your calendar for "The Big Thaw," our big spring event MARCH 21st & 22nd at the shop! This is going to be an epic kickoff to the season with sales, demo's, good vibes, and plenty of fun for the fishing community.

Below are all the details...

Join US
Friday, March 21

We are thrilled to be hosting the 19th Annual Fly Fishing Film Tour at the Barrymore Theatre in Madison! Enjoy an incredible lineup of films, tons of giveaways, and exclusive MF swag.

A portion of proceeds supports Cap Cities Muskies Inc. and First Wisconsin Muskies Inc. Let’s sell out the theatre for a great cause!

Tickets: Available through the link below, at the shop, or at the box office on show day.

Doors Open: 6:00 PM | Film Starts: 7:30 PM

Barrymore Theatre: 2090 Atwood Ave, Madison, WI

Head on out
Saturday, March 22

The shop will be open from 9 AM to 4 PM, packed with amazing specials to help you thaw out and kick off the new season in style. Don’t miss your chance to enter for some fantastic prizes—it’s a day you won’t want to miss!

We’re also opening our space next door, lovingly called “The Plaza,” where you’ll find even more gear, great deals, and a FREE keg of beer!

Our head guide, Nick Gellerstedt, will be tying flies and hosting two live demos:

  • Bass Bugs: 10 AM - 12 PM
  • Musky Glider: 2 PM - 4 PM

Afterward, join us at Centenario Restaurant (just across the back parking lot) at 4:30 PM for karaoke, great food, and drinks (available for purchase). Let’s celebrate the season together!

FAQs

We won't have a space at this event to bring your own set up and sit down to tie flies, BUT you'll be able to hang out with Nick Gellerstedt, ask questions, and watch his demos throughout the day!

There's FREE parking available in downtown Waunakee on Main St. and other adjacent roads to the shop.

Coming from out of town? No problem at all. There are plenty of hotels in the Madison metropolitan area.

We'll be providing a keg of beer at the plaza during the day for folks of 21 years or older to enjoy and our shop is surrounded by establishments that have great affordable food.

You will need a ticket on Friday to attend the Fly Fishing Film Tour at the Barrymore but you DO NOT NEED at ticket to be at the shop on Saturday.

The majority of us are terrible singers and that's what margaritas are for!