Mark your calendar for "The Big Thaw," our big spring event MARCH 21st & 22nd at the shop! This is going to be an epic kickoff to the season with sales, demo's, good vibes, and plenty of fun for the fishing community. Come hang out with the whole MF squad!
Below are all the details...
Friday, March 21
We are thrilled to be hosting the 19th Annual Fly Fishing Film Tour at the Barrymore Theatre in Madison! Join the entire MF squad and enjoy an incredible lineup of films, tons of giveaways, and exclusive MF swag.
A portion of proceeds supports Cap Cities Muskies Inc. and First Wisconsin Muskies Inc. Let’s sell out the theatre for a great cause!
Tickets: Available through the link below, at the shop, or at the box office on show day.
Doors Open: 6:00 PM | Film Starts: 7:30 PM
Barrymore Theatre: 2090 Atwood Ave, Madison, WI
Saturday, March 22
Join the entire MF squad for an unforgettable day as we open the shop from 9 AM to 4 PM, packed with incredible specials to help you thaw out and kick off the new season in style! Don’t miss your chance to enter for fantastic prizes—it’s a day you won’t want to miss.
We’re also opening up our space next door, lovingly called “The Plaza,” where you’ll find even more gear, amazing deals, and a FREE keg of beer for guests 21 and over!
Featured Events:
Fly Tying Demo & Seminar with Nick Gellerstedt
Our head fly fishing guide and master fly tyer will be hosting two must-see sessions:
- 10:30 AM - 12 PM: Fly Tying Demo
Learn how to tie musky flies and create patterns that catch fish. - 2 PM - 3:30 PM: Seminar: 10 Tips to Catch More Fish
Insider advice from a full-time musky fly fishing guide.
GIVEAWAYS:
Be there at 4 PM at the shop for the announcement of some epic giveaways! Stay tuned—we’ll reveal the prizes soon!
Afterparty:
Wrap up the day with us at Centenario Restaurant (just across the back parking lot) at 4:30 PM for karaoke, great food, and drinks (available for purchase). Let’s celebrate the season together in style!
Mark your calendar—you don’t want to miss this!
FAQs
We won't have a space at this event to bring your own set up and sit down to tie flies, BUT you'll be able to hang out with Nick Gellerstedt, ask questions, and watch his demos throughout the day!
There's FREE parking available in downtown Waunakee on Main St. and other adjacent roads to the shop.
Coming from out of town? No problem at all. There are plenty of hotels in the Madison metropolitan area.
We’ll have a keg of beer available at the plaza during the day for guests aged 21 and over to enjoy. Plus, our shop is surrounded by fantastic, affordable dining options:
Local Food Establishments:
- Centenario Restaurant
- Gold Nugget Bar & Grill
- Lone Girl Brewing Co.
- Grace Coffee Co.
You will need a ticket on Friday to attend the Fly Fishing Film Tour at the Barrymore but you DO NOT NEED at ticket to be at the shop on Saturday.
The majority of us are terrible singers and that's what margaritas are for!
